How to organize a burger event

Organizing a gastronomic event, and particularly one centered on burgers, requires planning, creativity, and the right tools so that it becomes an unforgettable experience for attendees and profitable for participating restaurants. If you are considering doing one, this guide will show you step by step how to conduct a burger event using Promotty—a platform that facilitates managing participants, sales, voting, and communication.

Why organize a burger event?

Burger events not only generate great public interest, but they also provide an opportunity for venues to increase visibility, test new recipes, attract new customers, and strengthen their local community. The competition format adds a playful touch that raises the level of participation—both online and in person.

1. Registration and onboarding of participating venues

The first step to organize your event is to open registration to interested burger venues. With Promotty, you can do this in an organized, digital, and scalable manner:

• Create a personalized registration page for your event within the platform.
• Collect all necessary information: business name, product description, ingredients, image, and sale price.
• Verify conditions: make sure venues agree to the event rules, such as keeping the burger available during the competition.

Promotty automates this process, letting venues submit their information through their own panels, with included support if needed.

2. Promoting and publicizing the event

Once you have your first participants, it's time for the exciting phase: spreading the word. This is where your marketing strategy comes to life:

• Define an attractive visual identity for the event: logo, colors, images.
• Create an official hashtag, for example: #BurgerFestCity2025.
• Partner with local food influencers. With Promotty you can integrate them into the event and assign personalized codes to measure their impact.
• Publish content on Instagram, TikTok, and Facebook showing competing burgers, contests, previews, and behind-the-scenes.

Not only does this generate excitement, but it also increases early participation by attendees who buy their coupons from the Promotty site.

3. Logistics and event planning

With registrations and promotion underway, it’s time for the operational part. Here's what you must not overlook:

Venue location

• Choose a space with enough capacity for the expected attendees.
• Ensure large circulation areas, good ventilation, and resting spots.

Design and ambiance

• Add live music or DJs, themed decoration, warm lighting, and signage for each venue.
• Organize a visible voting area with clear signage.

Control and security

• Arrange for a security team at entrances, exits, and key zones.
• Manage entry via digital coupons with QR codes, validated by venues using Promotty Scan.

Food and service zones

• Each venue needs its own space to prepare or serve the competing burger.
• Distribute spaces evenly to avoid bottlenecks and long wait times.

4. Sales and voting system with Promotty

The experience must be smooth and frictionless. Thanks to Promotty, you can manage everything in an integrated way:

• Coupon sales: attendees purchase the event burger or combos via Promotty’s web/app.
• Validation: venues scan the QR using Promotty Scan and validate the consumption in seconds.
• Voting: each purchase grants one vote. Attendees vote for their favorite burger via their app.
• Real-time stats: you can view sales, validations, votes, and performance per venue from the dashboard.

This structure prevents fraud, allows events to scale without complications, and delivers full transparency.

5. Event phases and competition structure

For events like Burger Showdown, the format is organized in phases:

• Qualifying stage: each venue competes with its usual signature burger.
• Duel stage: the most voted advance into direct matchups.
• Semifinals and Final: the best compete for the title of the city's top burger.

Each phase has its own schedule and is communicated in advance to venues and influencers.

6. Influencers and content creators

A key part of any successful event is digital amplification. Include creators to generate real and relevant content:

• Invite them to the duels or to tour multiple burgers.
• Encourage posting in real time, tagging the event and using the official hashtag.
• Create a WhatsApp group to coordinate their posts by phase.

This not only increases visibility but also encourages more people to buy and vote.

7. Award ceremony and event closing

The final flourish is the closing ceremony, where you can:

• Announce the winning burger of each phase and the city champion.
• Present awards or diplomas (both physical and digital).
• Share results on social media and blog.
• Thank all businesses, attendees, collaborators, and organizers.

It's also the perfect time to launch a feedback form and assess what worked and what could improve for the next edition.

Why use Promotty for your burger event?

Promotty centralizes the entire management in one platform:

• Registration and validation of venues.
• Ticket sales with stock control.
• QR validation via its own app.
• Public voting with no mandatory registration.
• Real-time participation and sales analytics.

It also includes influencer integration, loyalty tools, and personalized technical support. Whether you're organizing a local festival or a national competition like the Burger Showdown, Promotty helps you scale your event with efficiency, traceability, and a customer-focused experience.

With planning, the right partners, and digital tools, you can create an unforgettable experience for everyone. If you're interested in going further, you can explore Burger competitions in Spain to learn more about this type of event. Ready to organize yours?