Burger competitions in Spain

In recent years, burger competitions have become some of the most followed and anticipated gastronomic events in Spain. These championships not only celebrate the creativity and quality of artisanal burgers, they also offer a platform for local businesses to gain visibility, attract new customers, and build loyalty with those who already choose them.

Below, we explain the main competitions, how they differ, and why Burger Showdown 2025 is marking a turning point thanks to Promotty.

The Champions Burger

It is one of the best-known burger competitions on the national scene. It takes place in different cities and participating venues present a single burger throughout the event. The public votes via an app or website and the winner moves on to the next round, until the national final. The event is usually held as a fair, with food trucks and a festive atmosphere.

Strengths:

• Large public attendance.
• A very visual format that’s easy for visitors to enjoy.
• Everything is centralized in one venue, which simplifies organization.

Limitations:

• Burger joints must travel with a food truck.
• Less prominence for the physical location.
• Less direct contact between the business and its regular customer.

Burger Showdown (BSD) – Organized by Joe Burger Challenge and managed by Promotty

Burger Showdown is a national competition that opts for a different experience: 1-vs-1 duels. Each burger joint competes from its own venue and faces another participant directly in a phased structure: qualifiers, round of 16, quarterfinals, semifinals, and final. Votes are obtained through real purchases at the establishment and via a specialized jury.

Advantages of the BSD format:

• The event happens in the venue itself, generating direct traffic and real sales.
• No food truck or travel is needed.
• Customers try and vote in a familiar environment, which improves the experience.
• Each burger evolves as the rounds progress, encouraging creativity.
• The specialized jury adds credibility and quality to the result.

Promotty: the key tool. Promotty is the digital platform that centralizes the management of Burger Showdown: registrations, voting, social visibility, customer loyalty, and more. Thanks to its technology, businesses can manage everything from a simple app, offering promotions, statistics, rewards, personalized notifications, and much more.

In addition, Promotty lets each establishment leverage the event as a long-term loyalty action, not just a one-off campaign. With its system of coupons, cards, and statistics, participants can measure the real impact of the event on their sales and customer engagement.

Other local competitions

In many cities, burger festivals or routes are also organized, promoted by hospitality associations, city councils, or private companies. They tend to have less national reach but generate strong community impact and let businesses build their brand locally.

Advantages:

• Closeness to the customer.
• Flexibility in conditions.
• Lower initial investment.

Disadvantages:

• Little impact outside the local area.
• Fewer medium/long-term growth possibilities.

General comparison

The revolution of the burger experience

Competition in the gastronomic sector is growing. Betting on events like Burger Showdown not only helps you stand out from competitors, it also improves the relationship with customers, generates content, and positions your brand in a national circuit of top burger joints.

Thanks to Promotty, this competition becomes a real, measurable opportunity for any food business that wants to boost its visibility, improve profitability, and stand out among the best in its city.