What is the Burger Showdown 2025 and why should you take part?

The Burger Showdown 2025 is the most exciting food competition of the year. Organized by Joe Burger Challenge and managed digitally through Promotty, this initiative seeks to find the best burger in each city in Spain. But it’s not just about winning: it’s a real opportunity for businesses to increase their visibility, attract new customers, and strengthen their local community.

This edition introduces a 1-vs-1 duel format, where burger joints face each other in different rounds until reaching the grand final. Each duel is decided in your own venue, by the public vote and a gastronomic jury.

If you run a food venue that serves burgers, this is your chance to show your best and stand out from the competition.

How the Burger Showdown 2025 works

The event is divided by cities. For a city to enter the competition, a minimum of 8 burger joints must be registered. Once that minimum is reached, the city is activated and different knockout rounds take place:

• Qualifying round: all participants present their usual burger and receive votes from the public and the jury.
• Wildcard round (if there are more than 24 venues): a stage to determine the top 16 that will advance to the round of 16.
• Round of 16: the 1-vs-1 duels begin.
• Quarterfinals and Semifinals: the face-offs continue until the final.
• City Final: the decisive duel to choose the local champion.

Each round has specific rules about the burger to be presented, which encourages creativity and variety in every stage. Everything happens in your venue: customers come in, buy your duel burger, taste it, and vote.

Benefits of taking part in the Burger Showdown

Taking part goes far beyond competing. These are some of the standout benefits:

1. Increase your visibility During the competition, your venue will be visited by new customers who want to try and vote for your burger. In addition, influencers and local media will cover the event, giving you extra exposure on social networks.

2. Attract new customers Thanks to the event’s mechanics, people who have never visited your venue will come to try your duel burger. Many of them can become regulars.

3. Build loyalty with those who already choose you Your own customers will become ambassadors for their favorite burger, helping you position better in each round. You can also combine this with Promotty’s loyalty tools.

4. Add value to your brand Taking part in a national event managed by Joe Burger Challenge positions your brand among the most innovative and active in the food sector.

How much does it cost to take part

Registration for the event has a fee of €200 + VAT, and requires having Promotty’s PRO plan active. This plan not only lets you take part, it also enables you to use digital marketing tools such as:

• Loyalty cards
• Personalized coupons and promotions
• Consumption statistics
• Social-media integration
• Automated customer messages

In addition, when you register you’ll automatically enter the draw for a trip to New York with Joe Burger and Los Mapaches.

How to register for the Burger ShowDown

Registering is very easy:

1. You can complete your registration from here.
2. Fill in the form with your business details.
3. Activate your Promotty PRO plan (if you don’t already have it).
4. The Burger Showdown team will review your application and confirm whether your city officially enters the competition.

One of the keys to the Burger Showdown is the experience you create with your customers. Each burger is an opportunity to tell a story, surprise with ingredients, or reinforce your gastronomic identity.

The event also builds community. Many businesses have formed alliances with other venues, been discovered by influencers, or even improved their online positioning thanks to the visibility achieved.

The Burger Showdown 2025 is much more than a competition—it’s a platform to grow, connect with new customers, and position yourself as a benchmark in your city. If you believe your burger deserves recognition, now is the time to prove it.

If you want more information on how food events help businesses, we recommend reading this other post to stay on top of all the benefits: Customer loyalty in the hospitality industry.