Strategies to attract customers

Attracting customers is one of the fundamental pillars of growth for any business—especially in foodservice, where competition is high and footfall rotates constantly. In this post, we explore different strategies to attract customers that you can apply simply and effectively, many of them leveraging digital tools like Promotty.

Strategies to attract customers with smart promotions

Offering promotions is one of the most direct ways to bring in new customers, but not every discount works. Promotions must be designed with a clear objective: attract new visitors without devaluing the product.

Some effective strategies:

• Offer an exclusive benefit on the first purchase (e.g., free drink or dessert).
• Activate coupons with a deadline to generate urgency.
• Reward referrals with benefits for whoever brings a new friend.

With digital management platforms you can automate these promotions and track their effectiveness, which lets you make decisions based on real data.

Strategies to attract customers through local events

Events are a perfect opportunity to bring in new people. Whether taking part in fairs, festivals, or creating your own event (such as a special burger week), they generate buzz, social interaction, and product trial.

Recommended strategies:

• Create a time-limited “food challenge.”
• Collaborate with brands in your city or with other venues.
• Use pre-sale to attract customers before the event.

Taking part in national events such as the Burger Showdown can be an excellent way to gain visibility, increase sales, and connect with new customers in your city.

Digital strategies to attract customers with QR and app

In a digital world, attracting customers means removing friction. Enabling mobile purchases, validating coupons with QR codes, and not requiring registration are key to raising conversion.

Effective tactics:

• Place QR codes in the venue with access to promos or the menu.
• Use an app or website where the customer can buy as a guest.
• Let the user activate their coupon and validate it with a simple code.

These solutions improve the customer experience and help you capture valuable data without interrupting service.

Loyalty strategies to turn first visits into regular customers

Attracting customers is good, but if they do not return, the effort is lost. That’s why every acquisition strategy must be complemented with loyalty actions.

Recommended practices:

• Digital stamp cards with rewards.
• Special offers for those who return within X days.
• Prizes for completing visits or leaving reviews.

Digitizing loyalty lets you automate this process and segment customers by their consumption frequency or preferences.

Attract customers through content creators and local influencers

A recommendation from a foodie profile or influencer can open the door to new customers organically and with greater credibility.

Ideas to activate this channel:

• Invite them to try your star burger and share their review.
• Give them a personalized code for their followers.
• Ask permission to reuse their content on your channels.

These collaborations not only attract new customers, they also position your brand in a positive, close context.

Strategies to attract customers with an optimized online presence

Today, many people discover new places to eat through social networks or Google Maps. Not being present—or having a poor profile—can cost you many visits.

Key actions:

• Make sure you have a Google Business profile with updated hours, menu, and photos.
• Post real content on Instagram and TikTok.
• Encourage satisfied customers to leave reviews.

An active online presence builds trust and increases the likelihood that new customers decide to visit you.

How can Promotty help you attract customers?

Promotty is a tool designed to help food businesses increase sales, attract new customers, and build loyalty with ease.

These are some key features:

• Activate promotions with QR without requiring registration.
• Digital, customizable loyalty cards.
• Participation in events such as Burger Showdown to gain visibility.
• Dashboard with real-time stats on coupon usage, visits, sales, and more.
• Integration with creators to measure real impact.

If you’re looking for a complete solution that helps you not only attract but also retain customers, Promotty can be your best ally.

Applying strategies to attract customers does not require big budgets, but smart tools and a clear proposition. From well-designed promotions to events, loyalty, or collaborations with creators, there are many ways to grow.