Restaurant points program: The smartest way to earn customer loyalty

Retaining a customer costs 5 to 7 times less than acquiring a new one. This isn't just a statistic, It's a truth that every restaurant should take seriously if they want to grow consistently and sustainably.

A restaurant points program allows you to reward your regular customers and encourage repeat purchases. It also sends a powerful message: "we value your loyalty."

In this article, we'll explain how to create your own loyalty strategy through a points program, what benefits it brings to your business, and how to manage it easily with tools like Promotty, a powerful app to build customer loyalty.

Let’s dive in.

Why you should have a points program in your restaurant

More and more diners are choosing places where they feel appreciated. A restaurant points program is not just about offering discounts, It’s about creating a long-term relationship with your customers.

Here are some of the main reasons to implement it:

• You turn each visit into a step toward a reward.
• You encourage recurring purchases.
• You differentiate yourself from nearby competitors.
• You collect valuable data about your customers' habits.
• You can surprise them with personalized rewards.

Loyal customers spend more, recommend you more, and generate more predictable income

How does a points system work?

Simple: every time a customer buys, they earn points. Those points can later be redeemed for rewards, free items, exclusive discounts, priority reservations, etc.

You decide:

• How many points each purchase earns.
• What rewards can be obtained.
• How many points are needed for each prize.

There are multiple formats from a digital punch card to a more dynamic program with levels and surprises.

What makes a good loyalty program?

A good customer loyalty app should meet three key goals:

• Be easy to use: for both customers and your staff.
• Be customizable: so you can adapt the rewards to your restaurant.
• Encourage participation: through clear and attractive incentives.

Promotty fulfills all three and adds other features that increase its impact: birthday campaigns, cross-promotions, raffles, and more.

Benefits of using a digital points app like Promotty

There are many platforms out there, but most are either complicated or generic. Promotty was designed for restaurants that want to offer a modern and effective loyalty program without technical barriers.

Here are some specific advantages:

• You don’t need to install anything it works on any device.
• You can customize your digital card with your brand.
• You access real-time consumption statistics.
• Customers can see their rewards and activate them when they visit.
• You reduce fraud, errors, and dependency on paper.

Promotty is an app to build customer loyalty that doesn’t require downloads, passwords, or integrations. Fast, simple, and powerful.

Ideas to Make Your Restaurant Points Program More Attractive

Want to stand out? Here are some ideas to make your points system more effective:

• Offer a welcome reward to those who sign up.
• Create levels (e.g., silver, gold, platinum) with better rewards.
• Give double points on slow days to attract more visits.
• Send reminders when customers are close to redeeming something.
• Offer limited-time rewards to generate urgency.

You can manage all this from Promotty and customize it as you see fit.

How to launch your program with Promotty in minutes

1. Sign up on Promotty and create your business profile.
2. Configure your digital loyalty card in just a few clicks.
3. Define your rewards and how many points are needed.
4. Start sharing your program with your customers (via QR, screen, or printed card).
5. Measure results from your dashboard.

If you already use Promotty, you can activate the points program from your dashboard.

If not, try it with the free plan and discover everything it can do for your business.

The key to growing your restaurant sustainably isn’t to constantly run ads or offer discounts. It’s to build a base of loyal customers who return again and again.

A restaurant points program helps you do just that and with apps to build customer loyalty like Promotty, you can implement it in minutes, without complications.