Have you collaborated with influencers in your business? Were you able to measure the real impact of that investment?

In digital marketing, measuring the return on investment (ROI) is essential. Until now, evaluating the effectiveness of influencer collaborations has been challenging. Thanks to Promotty’s Codes feature, you can precisely measure the impact of these collaborations. Here’s how.

Problem: No way to measure influencer collaborations

Influencer partnerships can be highly effective, but without the right tools it’s hard to know the real value they bring. If you can’t measure ROI, it’s difficult to adjust strategies or justify the spend.

Solution: Codes in Promotty

Promotty solves this with unique codes that let you:

• Measure impact: See how many new customers each campaign attracts and how much revenue it generates.
• Get statistics and metrics: Give both the business and the influencer clear data to evaluate performance.

How Codes work

1. Generate a unique code: Create an exclusive code for each influencer campaign.
2. Attach a voucher: Link a previously created voucher to the code; this is what the customer redeems.
3. Promote via the influencer: The creator shares the code with their audience.
4. Track results: Customers use the code at purchase, and Promotty tracks sales and calculates ROI.

Benefits of using Codes

• Transparency and clarity: Get a clear view of each campaign’s impact.
• Strategy optimization: Use data to refine future collaborations.
• Greater trust: Concrete results build confidence for both you and the influencer.

Example

Imagine you collaborate with an influencer to promote a new burger combo. You generate a specific code such as INFLUENCER10 and attach a voucher that discounts that combo. The influencer shares the code on social media. Each time a customer uses it, you can see how many sales it generated and the total revenue—so you can evaluate ROI.

How this small change impacts your campaigns

Using a code as the hook in the influencer’s post increases conversions, grows your loyalty program sign-ups, and lets you measure performance—so you can make better decisions.

Promotty: more than just Codes

Beyond measuring influencer impact, Promotty offers advanced tools to build loyalty: offers and promotions, personalized notifications, and digital loyalty cards—everything you need to keep customers engaged.

Advantages of using Promotty

• Increase average ticket: Create attractive promos that encourage higher spend.
• Encourage repeat visits: Reward customers for regular purchases.
• Attract new customers: Motivate current customers to recommend you.
• Simplify management: Run all strategies from one platform.

Important considerations

• One-time use per code: Each code can be used only once.
• Follow the business: The customer must follow your business to redeem the code; doing so also unlocks other offers on their Promotty profile and encourages future visits.

Conclusion

Promotty’s Codes let you measure influencer collaborations precisely and effectively. Evaluate ROI, refine your strategy, and maximize revenue—while building stronger, longer-term relationships with your customers.