Why joining a food event can be your best marketing campaign

The best marketing starts in your kitchen

People don’t trust ads like they used to. They trust what they experience, what they taste, and what they share.

That’s why food events make so much sense. Joining one doesn’t just give you visibility, it puts your brand on the map, right in front of the people who actually matter: those who love going out to eat and discovering new places.

If you run a restaurant, burger joint, or café, joining an event might be your best form of marketing. You don’t need to spend big on ads, just do what you already do best: cook great food, create good vibes, and make people remember you.

1. Real visibility, right where your customers are

Food events draw attention, conversation, and people. It’s not about showing an ad, it’s about making people come in, try your food, and talk about it.

During the Burger Showdown, for example, restaurants get constant exposure:

• On social media (stories, reels, influencer collaborations).
• On the Promotty platform.
• In local press and digital media covering the event.

Every burger, photo, or story shared becomes organic publicity, the kind that actually works.

2. You get content without even trying

Joining an event means having tons of content to share without having to plan for it: customer photos, reviews, videos, votes, reactions.

That translates into more engagement, more Google reviews, and more people discovering your brand. And the best part? You don’t even need to create that content yourself, your customers do it naturally because they’re having a good time.

3. New customers without lowering your prices

Many marketing campaigns in the restaurant world are based on discounts that cut your profit margins. Food events change that.

In the Burger Showdown, every restaurant competes at the same fixed price: €12.95. That means you can attract new customers without competing on price. Here, what matters is flavor, creativity, and the overall experience you offer.

4. You don’t just sell, you build loyalty

Getting new people in is great, but making them come back is even better.

When you join an event through Promotty, you can stay connected with those new customers afterwards. You can send them personalized offers, rewards, or discounts to encourage them to return. That’s how a one-time visitor becomes a loyal customer who recommends you and keeps coming back.

5. You position your brand as active and modern

Joining a food event shows that your brand is alive, dynamic, and part of what’s happening in your city. Customers notice that. It builds trust and curiosity.

Restaurants that take part often gain more reputation and visibility, not just because of the event, but because they’re seen as part of a community that moves, innovates, and does things differently.

6. You can actually measure the results

One of the advantages of doing it through Promotty is that you get real data: how many burgers you sold, how many new customers you reached, how much engagement you had on social media, and how many votes you received.

It’s not a “let’s see what happens” kind of campaign. You can measure your impact, learn from it, and grow stronger in the next edition.

When you join, you gain more than visibility

A food event isn’t just about selling, it's about connecting. It’s a chance to show who you are, tell your story, and let people experience your brand.

That’s why more and more restaurants are joining the Burger Showdown. Because beyond cooking, they want to connect, inspire, and grow.

If you’d like to be part of the next edition, visit Burger ShowDown  and discover how one event can become your most powerful marketing campaign.